"Juliette most recently made her mark as founder of J.J. Hapgood General Store & Eatery. She reimagined the historic general store restoring it's function as the heart of the community."

"Juliette most recently made her mark as founder of J.J. Hapgood General Store & Eatery. She reimagined the historic general store restoring it's function as the heart of the community."

"When a beloved local store shutters, it leaves more than an empty building—it leaves a hole in the heart of the town. Sometimes the work is about more than restoring a space; it’s about restoring connection."

"When a beloved local store shutters, it leaves more than an empty building—it leaves a hole in the heart of the town. Sometimes the work is about more than restoring a space; it’s about restoring connection."

"In Vermont’s historic towns, bringing a vision to life often means navigating layers of zoning, permitting, and regulatory processes—like Act 250. I approach these challenges with creativity, persistence, and a deep respect for place, helping client

"In Vermont’s historic towns, bringing a vision to life often means navigating layers of zoning, permitting, and regulatory processes—like Act 250. I approach these challenges with creativity, persistence, and a deep respect for place, helping clients move from inspiration to execution with clarity and care."

"At its best, a small business does more than serve—it inspires. This one became a catalyst for local revival and showed what’s possible in a small town."

"At its best, a small business does more than serve—it inspires. This one became a catalyst for local revival and showed what’s possible in a small town."

"Even a simple food truck project benefits from clear vision and collaboration. We help align the players, permits, and possibilities to get ideas moving."

"Even a simple food truck project benefits from clear vision and collaboration. We help align the players, permits, and possibilities to get ideas moving."

"Juliette helps both small and large ideas take root—from launching a humble food truck to bringing complex, community-centered spaces to life. Every project starts with clarity of purpose and thoughtful execution."

"Juliette helps both small and large ideas take root—from launching a humble food truck to bringing complex, community-centered spaces to life. Every project starts with clarity of purpose and thoughtful execution."

"Juliette's events come to life creating community engagement through mission-driven events—where storytelling, shared experiences, and place-based pride intersect."

"Juliette's events come to life creating community engagement through mission-driven events—where storytelling, shared experiences, and place-based pride intersect."

Assisting with Menu and Recipe Development

Assisting with Menu and Recipe Development

"Authenticity lives in the details. Thoughtful curation creates spaces that feel true to their roots—and to the people who bring them to life."

"Authenticity lives in the details. Thoughtful curation creates spaces that feel true to their roots—and to the people who bring them to life."

"Need help telling your story? We offer creative direction and collateral development—from the first logo to the last coffee mug."

"Need help telling your story? We offer creative direction and collateral development—from the first logo to the last coffee mug."

About Juliette

Juliette Britton is a creative strategist, consultant, and community-builder with a deep background in food, design, and meaningful hospitality.

She most recently made her mark as the founder and creative force behind the J.J. Hapgood General Store & Eatery in Peru, Vermont—an iconic space known for its elevated retail, rustic fare, and unmistakable sense of place. With an eye for curation and a talent for translating values into experiences, Juliette built more than a store—she built a destination.

Today, she brings that same intuitive approach to her consulting work, drawing on a trusted network of collaborators, vendors, and makers throughout Vermont and New England. Whether supporting small businesses or shaping larger-scale concepts, Juliette blends strategic thinking with creative direction to help clients bring thoughtful, resonant ideas to life.

Her consulting work follows two primary paths:

  • Creative Refresh Consulting for shops, cafes, and small businesses seeking renewed clarity, identity, and energy.

  • Strategic Concept Development for mission-aligned projects that require vision, storytelling, partnerships, and community-centered design.

Juliette’s work is informed by place, but not limited by it. Her aesthetic sensibility is grounded in New England authenticity—yet equally shaped by her experience as a thoughtful, well-traveled creative. She’s currently based in Southern Vermont, where she continues to build ideas and opportunities rooted in intention and connection.